December 7, 2012

Mailing magic


Fellow speaker,

Use letter writing to build a magical connection between you and your clients-to-be:
  • Ask for the order and make it easy to reply.
  • Tell a story in the letter
  • Put a letter inside the letter saying something like "If you've decided not to take us on this offer…" which contains even more reasons to buy
  • Send a "Thank you for your business" letter to clients who use your speaking services
Writing it up,

Tim