May 25, 2016

Selling to your audience

Fellow speaker,

Professional speaker Deirdre Van Nest suggests you use the BIG approach to sell to your audience:
  1. Begin with the end in mind - ensure your entire presentation is focused on and about the product or service you are selling to your audience
  2. Invite buy-in - give your audience a reason to be interested in your product - mention benefits, how the product personally helped you, etc. 
  3. Give a precise next step - ask for the sale at the end and clearly give the one thing the audience needs to do to get your information (e.g., sign up for a blog, click on an internet link, etc.)


Tim Wilson
Professional Speech Coach
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