May 26, 2016

Question funnel for speech coaching

Fellow speaker,

Sales trainer David Sundler suggests you a series of questions to funnel the interest of the person you are selling your services to. Each question digs a little deeper and gets a little closer to why you are a good fit with the person's speaking/coaching needs:
  1. Why is this important to you?
  2. Why do you feel you need this?
  3. What is your biggest challenge?
  4. How long has this been a problem?
  5. What actions have you taken to solve it?
  6. What were the results of those actions?
  7. What is this costing you?
  8. What do you want to do about that?
When going through the question funnel, customize it to fit the service you are selling.


Tim Wilson
Professional Speech Coach
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