Joe Shervell of London Speaker Bureau suggests before you begin your speech your write out:
- Objective of your speech - Why are you giving this speech?
- Target audience - Why does your audience need to hear this speech? How can you make your speech relevant to everyone in your audience?
- Speech summary - Customize your speech summary so it matches your speech objective and is relevant to your target audience
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com