World Champion Speaker Craig Valentine suggests you talk about benefits in your speech instead of features, and use the phrase "so that you can" to turn a description of a feature into a description of a benefit. For example, "Your car has breaks (feature) so that you can have peace of mind when driving down the road (benefit)."
Can-ning,
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
Twitter: @PblcSpkngLibr
