Authors Chip and Dan Heath say you can have "SUCCES" in making your message sticky and memorable to your audience by making your message:
- Simple - keep your message simple and easy to understand
- Unexpected - throw in a few surprises to keep your audience involved
- Concrete - be specific about your points and relate all points to commonly known ideas
- Credible - make it clear why the audience should trust you and your points
- Emotional - show the emotions of the moment in your stories and situations
- Storied - tell stories
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
Twitter: @PblcSpkngLibr
