Stanford professor Jennifer Aaker suggests you can make change happen by using the "Dragonfly Effect" (four "wings" working together to take you anywhere you want to go):
- Focus - focus in on one thing
- Attention - get your audience's attention
- Engaging - make a personal connection with your audience
- Action - get your audience's attention
Noticing,
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
Twitter: @PblcSpkngLibr