Professional speaking coach Nancy Duarte suggests you connect to your audience using this process:
- Get to know your audience ahead of time
- Define how you want to change your audience
- Find the things you have in common with your audience
- Think about what the audience might object to and create an answer for their objections
- Speak plainly so you are easily understood
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com