According to professional presenter Anne Miller, you can create a powerful metaphor to connect with your audience with these four steps:
- Know your audience - What is important to your audience?
- Learn your audience's blind spots - What areas of their life are they not aware of or not open to?
- Create a metaphor that compares the things the audience knows to the areas of life they are not aware of or not open to
- Relate the metaphor back to the audience's blind spot
For example, if you are speaking to an audience of car-driving speakers who are afraid to get onstage, you could say, "You want to become a better speaker but you don't want to get up onstage! That's like wanting to drive a car but not wanting to get into a car! Just like with learning to drive a car you first need to get into the car, so with learning to speak you need to get up onstage."
Professional Speech Coach
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