To make your statistics be interesting to your audience, make them:
- Specific - give details of the statistic - "Our new PDA has 20GB of storage"
- Relevant - relate statistics to your audience's world - "That's enough storage for anything you need to use this PDA for"
- Context - compare statistic to something your audience will easily understand - "That's enough memory for 6,000 songs, 20,000 photos, or 50 hours of video"
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
