To make your words effective to your audience, make them:
- Simple - no jargon and with only a few syllables - "Our new PDA has a new size"
- Specific - phrases are specific and suggest touching the thing you are describing - "It's a PDA that is easy to hold and carry for long distances."
- Emotional - adjectives that carry emotion - "It is so easy to hold you will feel like hugging this new PDA."
Professional Speech Coach
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