Professional speaker Patricia Fripp suggests if you are speaking to a company that has a product or service you buy that product or service before your speech. Take notice of how people behave, what they say, and what they do and use this information to create powerful personal stories about how great the company is. Also use the opportunity to develop deeper knowledge of the area the company/service sells in and use that deeper knowledge to gain credentials as a speaker about that subject area.
Studying in life,
Professional Speech Coach
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