According to professional speaker Patricia Fripp, make sure if you introduce an example into your speech, that you use that example many times to make your point. For example, if you have a story about the time you talked your way out of a traffic ticket, find places in your speech where you can call back to that story to make and reinforce your point.
Exampling,
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
