According to professional speaker Patricia Fripp, make sure the call to action in your speech is something that your audience can do. For example, if you have a speech about some political problem in government, your call to action should be about things the people in your audience can do (e.g., petition the government, call for a special, state-wide vote on the issue, etc.).
In order,
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
