Fellow speaker,
To get people to buy what you're selling create a maketing message that "grabs them":
- Testimonials
- Guarantee - long-term guarantee (e.g., 6 months) if person not delighted
- Free bonuses
- Focus on the value they get - compare the value they get to the cost of what you are selling (e.g., "It would cost you $7,000 to pay someone to do this. In this $79.95" CD set you will learn the simple secret to doing it yourself.")
- P.S. at end which gets them interested in the rest of your message - the P.S. line refers to a benefit or deal mentioned in the rest of the text (e.g., "P.S. Invest by July 2012 to get your free bonuses)
Grabbing,
Tim
