To get people to buy what you're selling create a maketing message that "grabs them":
- Powerful headline
 - Benefits - make it clear what they will get and how it will help them
 - Scannable - clearly show benefits in sub-headlines
 - Clear call to action - let them know what you want them to do
 - Story - have a story about how the thing you're marketing has helped improve your own life
 
Grabbing,
Tim