Fellow speaker,
World Champion Speaker Craig Valentine suggests you compare prices two ways: one way for the price you are comparing and a different way for your price. For the price you are comparing use the .00, for your price to make it look even larger, don't use it so your price looks smaller (e.g., "In the store this costs $400.00 while here you can get it for only $149").
Zeroed-out,
Tim
