May 8, 2012

9 Cs

Fellow speaker,

World Champion Speaker Craig Valentine says there are 9 Cs in storytelling:
  1. Curiosity (throughout story)
  2. Circumstance (background of the characters in the story)
  3. Characters
  4. Conversations (dialogues between characters or the character talking to themself)
  5. Callback (mentioning previously mentioned characters or events)
  6. Conflict (build the conflict)
  7. Cure (time when you learn something from someone else)
  8. Change (explain how this new awareness changed you)
  9. Carryout (message that the audience takes away with them)
C-noted,

Tim