Public Speaking Library
A Searchable Selection of Transformative Tips from Sensational Speakers
November 10, 2011
Problem and aspiration
World Champion Darren LaCroix suggests that all speech marketing comes down to two questions:
What problem do you solve?
What aspiration do you give them?
Make sure to answer one or the other when you are marketing your speech information (including CDs, DVDs, ebooks, etc.).
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