April 25, 2009

Know your audience

Fellow speaker,

Here are some questions to ask yourself about your audience:
  • Is the subject controversial, familiar, or new to this audience?
  • Who are they and what is their relationship to your topic?
  • How well informed are they about the subject? What do they need to know about it?
  • What do they expect from the event? From your presentation?
  • Are they accustomed to a certain type of presentation?
  • What do they know about you? What more do they need to know? How do they feel about you?
  • Why are they present? Are they there by choice or by requirement?
  • Are they likely to be enthusiastic? Polite? Apathetic? Hostile?
  • Are there any other obstacles, history, or expectations that you need to take into account?
In the audience,

Tim