Certain phrases get directly in touch with the imaginative, emotional mind of your audience. Use these phrases effectively to get across your speech's point:
- Make a list of your audience's needs and the benefits they will get from what you are talking about in your speech
- Put the list into chronological order that follow along with the audience's experiences (i.e., first comes the desire, then a frustration of that desire, and then a solution that overcomes the frustration)
- Restate this chronological list using hypnotic phrases such as, "Have you ever...?", "Think of a time when...", "Imagine what it would be like if...", "I bet that feels", etc.
Tim
