To get your audience to buy into your message:
- Break myths - show how their common beliefs are incorrect and what the correct way of doing things is
- Old world vs. new world - show how their way of thinking is now out of date and what the most modern way of doing things is
- Common mistakes - show how they make common mistakes and how they can avoid those mistakes
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
Twitter: @PblcSpkngLibr