According to Speaker Coach Julie Austin there are three ways to connect your speech to your audience:
- Trade - Get and read the trade magazines of the industry of the company where you will be speaking
- Consult - Talk to the meeting planner and get an understanding of what the audience wants/needs to hear
- New - Find something new about the company or industry that most people are not aware of and talk about it during your speech
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
