Get the SCoRE

Fellow speaker,

Presentation professor Andrew Abela suggests you use a four step process for creating your stories in the board room:

1. Situation - What happened? (the problem your audience is already aware of)
2. Complication - Why is that a problem? (a major pain point that matters to your audience)
3. Resolution - How can you solve it?
4. Example - What's an example of how this solution would work? (a specific solution)

Then each example can give rise to a new complication which starts process steps 2-4 over again. Eventually all complications are solved with the final resolution and example.

Here's how this could work: "[Situation] We have fallen behind the competition in our advertising. [Complication] Now our products aren't as well-known to the public as they used to be. [Resolution] So we need to increase our ad budget. [Example] Our major competitor TopCo increased their ad budget last year and now have seen a 23%increase in sales this year over last year. [Complication] But that ad money needs to come out of some other our businesses and none of our businesses want to give up their budget...."

SCoRE-ing,

Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com