World Champion Speaker Darren LaCroix talks about the importance of using the Reticular Activating System (RAS). This is the way your brain keeps track of what is important. The opening scene of your speech sets the RAS for your speech: it cues people in on what is important in your speech.
Emotionally,
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
Twitter: @PblcSpkngLibr