Fellow speaker,
Professional presentation coach Nancy Duarte suggests you take a four step approach to creating a story:
Professional presentation coach Nancy Duarte suggests you take a four step approach to creating a story:
- Being - Where is your audience right now in their life?
- Doing - What do you want the audience to do?
- Benefits - What are the benefits of the audience doing what you want them to do? How will it help them advance in their life?
- Personalize - Customize the benefits to your particular audience. Tell a personal story about how you were able to make the transformational journey that you are suggesting the audience takes.
Tim Wilson
Professional Speech Coach
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