Stick it!

Fellow speaker,

Professional speakers Chip and Dan Heath suggest your ideas will "stick" with your audience if they are:

1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Storied (have a story in them)

A simple way to remember this system is to remember SUCCES(s - this letter is missing in the steps).

Hinting,

Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com