Get a Ronco reputation

Fellow speaker,

World Champion Speaker Craig Valentine suggests you increase your audience's interest in your speech by "making them sick before you make them well:"

1. Make them sick -  Vividly describe the problems and frustrations of your audience in a way that makes your audience powerfully experience those problems and frustrations.
2. Describe being healthy - Describe what it would be like to be free of those problems and frustrations
3. Make them well - Give a clear, easy to understand, one-step solution to solve those problems and frustrations

One of the best examples of "make them sick before you make them well" is Ronco. Ronco was a company started by a guy called Ron in his basement, where he sold cheap household gadgets. Ron's TV commercials were brilliant at quickly making his target audience feel their frustration, see how their life could be better without those frustrations, and then providing an easily affordable solution to those frustrations. Ronco commercials were quick, highly impactive, and motivated millions of people to buy whatever it was Ron was selling. Here's a sample Ronco commercial (model this selling approach in your next speech):



In the Way Back Machine,

Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com