Jeremy Donovan's study of TED talks suggests that the best talks you can do focus on:
- Belonging - find a way to get the audience to feel like they belong to something
- Self-interest - make the speech directly targeted at the audience's wants and interests
- Self development - help your audience get better
- Hope - give your audience hope
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
