March 1, 2014


Fellow speaker,

Author Simon Sinek suggests you get the best buy-in from your audience if you start with your personal "Why" and work your way out to the details:
  1. Why - Why should I do this? (personal benefits to them)
  2. How - How do I do this? (technique)
  3. What - What is the result when I do this? (results from using this technique)

Tim Wilson
Professional Speech Coach
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