Author Simon Sinek suggests you get the best buy-in from your audience if you start with your personal "Why" and work your way out to the details:
- Why - Why should I do this? (personal benefits to them)
- How - How do I do this? (technique)
- What - What is the result when I do this? (results from using this technique)
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com