Marketer Lois Geller suggests you focus on three things when promoting your presentation:
- Give the benefits upfront - make it clear in an email or other promotion why people should want to come
- Repeat - follow up with another email or promotion to remind people of the upcoming event
- Create an interesting name - name your presentation or event in a way that catches attention and gets people to wonder "What's that? That sounds interesting!"
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com