March 26, 2014

Pushing your presentation

Fellow speaker,

Marketer Lois Geller suggests you focus on three things when promoting your presentation:
  1. Give the benefits upfront - make it clear in an email or other promotion why people should want to come
  2. Repeat - follow up with another email or promotion to remind people of the upcoming event
  3. Create an interesting name - name your presentation or event in a way that catches attention and gets people to wonder "What's that? That sounds interesting!"

Tim Wilson
Professional Speech Coach
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