Author Jeremy Donovan's in depth study of World Champion speakers suggests personifying your concept. For example, if you are talking about the concept of "love," create a "love" character with specific qualities (e.g., describe love as a beautiful person who has problems with their sight). Similarly, personify the opponent to your concept as well (e.g., create a "hate" character who works against the interests of the "love" character).
Personally,
Personally,
Tim Wilson
Professional Speech Coach
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