World Champion Speaker Darren LaCroix recommends you do three things to prepare for your speech:
- Interview all levels of the audience (e.g., interview a worker, manager, partner)
- Speak your audience's language (e.g., if the people you are speaking to call "customers" their "markets" then you use the word "markets" when describing customers, too)
- Get stories from the audience (interview the audience for stories relevant to your speech subject)
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com