Find the OBN

Fellow speaker,

When speaking to CXO (i.e., CEO, CMO, etc.) or similar-level senior management, use the OBN method:

• Opportunity - make it clear what you are suggesting
• Benefit - what they are going to get out of it
• Numbers - data you have to back up your ideas

OBN-ing,

Tim Wilson

Professional Speech Coach

Free speaking tips at: http://speakingquicktips.blogspot.com