November 27, 2013

Find the OBN

Fellow speaker,

When speaking to CXO (i.e., CEO, CMO, etc.) or similar-level senior management, use the OBN method:
  • Opportunity - make it clear what you are suggesting
  • Benefit - what they are going to get out of it
  • Numbers - data you have to back up your ideas

Tim Wilson
Professional Speech Coach
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