Professional speaker Anne Miller suggests there are different sources for metaphors:
- Story - "You remember the story of Atlas? He was a god who carried the weight of the world on his shoulders. Well that's what you're doing right now, you are carrying the weight of the company on your shoulders. I want to show you an easier way to get even better results."
- Analogy - "We are to the car what the car was to the horse and buggy. Our revolutionary approach will transform your company."
Professional Speech Coach
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