August 28, 2013

Demo Time!

Fellow speaker,

You can achieve the same success Apple Computer entrepreneur Steve Jobs in his demo presentations by following the "Jobs Formula":
  • Tease - give a hint about something and make the audience wait until later in the presentation to find out the details
  • Benefit - give the audience-relevant benefits of what you are going to be talking about 
  • Activity - do an onstage demo or give the audience something to do that relates to your talk (e.g.,  when Steve Jobs was talking about a new aluminum frame for his computers, he handed out aluminum frames to the audience so they could sense what he was talking about while he was saying it)

Tim Wilson
Professional Speech Coach
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