Creating your speech is about answering the questions in your audience mind. For each story you tell, think about what the audience is wondering. Professional Speaker Patricia Fripp asked and received these answers when coaching one of her clients about a speech they were giving about the reinvention of a company into a "brand new company":
- Who decided it was going to be a "brand new company"? - The Board of Directors
- Where were they when they made their decision? A - board room in Paris
- What does the Boardroom look like? - etc.
Tim Wilson
Professional Speech Coach
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