Fellow speaker,
One way to get people to buy into what you're selling is to ask them "What's not having X [what you're selling] costing you in your life?" Then get people to talk about all the problems not having your product is costing them. Once they get down from talking about and hearing about all the problems the will be VERY into buying what you're selling.
Down-ly,
Tim Wilson
Professional Speech Coach
Free speaking tips at: http://speakingquicktips.blogspot.com
