November 21, 2012

Headliner

Fellow speaker,

Write your speech title like it's a headline.  Get your audience's attention and keep it with these methods:
  • Question - get them curious about the answer to the question (e.g, "Do You Make these Common Tax Deduction Mistakes?"
  • Urgent - gives them a sense that you have something important for them that is only now being revealed (e.g., "Learn about the Breakthrough in Slowing the Aging Process"
  • Benefit - give them something that will directly benefit them (e.g., "Learn the Easy Way to Make Money")
Headlining,

Tim