August 11, 2012

Three levels...one sale

Fellow speaker,

When selling at an event, avoid bringing everything or trying to sell everything.  Instead, have three levels of product only:
  1. Basic level
  2. Middle level
  3. Advanced level
Put the highest price and the best value at the advanced level.  As people purchase at the lower levels and enjoy the product, they will want to move up to the Advanced level.

Moving on up,

Tim