To simplify understanding your audience, look for:
- Thinkers - analytical types, most interested in "just the facts"
- Relaters - social types, want everyone to get along with each other
- Directors - take-charge types, they want to the point information that helps them do things better
- Inspirers - actor types, they want to be part of your act onstage
If you see that your audience is all one type, create a presentation that best fits their needs. For example, for an audience of Thinkers, make sure you have sources for all your information. If you have an audience of a mix of types, make sure your presentation has something that will appeal to all the types in your audience.
Four-square,
Tim
