Fellow speaker,
World Champion Speaker Craig Valentine says Marketing is not an Event. Marketing is a Process. If you send out a one-time mailing and don't get many results, that is an Event. It is a one-time event that is not to be confused with marketing. Marketing is about promoting yourself and your speaking business to everyone all the time, using as many media as possible. It is all about being consistent and applying yourself consistently to your promotion.
Consistently,
Tim
