July 21, 2011

Promises promises

Fellow speaker,

When you are deciding what to promise your audience in your speech, think about:
  1. Using the "you" in your speech in form of "you'll get" or "you'll receive", etc.
  2. Create a mental picture with your words, as in "You'll get the tools...."
  3. Rule of 3, give no more than three promises to the audience, as in "You'll get the tools you need to grow deep and lasting relationships with your client, build your client list far beyond what it is currently, and develop a deep and lasting commitment with each client you have."