July 28, 2010

Get in the back

Fellow speaker,

To get your point across to your audience, tell two stories "back to back".  The first story is the "don't" story that tells about all the bad things that can happen if the audience doesn't follow your advice.  The second story is the "do" story that tells about all the great things that can happen if the audience does follow your advice.

Backing up,

Tim