According to World Champion Speaker Ed Tate there are three types of buyers:
- Economic buyer (most important) - person(s) who is paying for the meeting and the speakers
- Meeting planner - person(s) who are setting up the meeting and the speakers for the meeting
- Audience - people who are attending the speaking event
Before doing your speech, meet with each buyer to make sure your speech delivers what they want.
Buying in,
Tim
