Make your speech's purpose clear to the audience:
- Inform – persuade audience you are knowledgeable – stick to the facts and use stories that are business-oriented
- Evaluate, interpret, or clarify – add lots of examples to your presentation – help the audience assess the information and reach an informed conclusion
- Arouse interest – persuade your audience to consider information more thoroughly – use interesting stories and examples and humor
- Instruct – involve the audience members – persuade them to implement your information – give them confidence they can do it successfully
- Sell – persuasion opportunities – persuade your audience to make a decision to buy – combination of facts, benefits, and emotional interests
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