Focus on the needs of your audience:
- Relevant – creative solution to a problem that audience can immediately use – use case studies with real-world solutions
- WIIFM (What's In It For Me) – frame your objectives in terms of how it will benefit the audience
- Time – letting the audience know you are aware of their time – always finish right on time or a few minutes early
- Respect – avoid sermonizing or pushing too hard, which will turn off audience and appear condescending
Tim
