Here's how to speak to the press:
- Give equal access - don't do "exclusive" reports where only one press person gets your information
- Answer the question - avoid adding to the question asked
- Call the reporter back - if a reporter calls you, call them back in a timely manner
- Get the reporters' pager number - so you can update the reporter on the story
- Hand out your business card - so reporters can contact you as needed
Tim
