What's a meta-phor?

Fellow speaker,

To make sure you use the right metaphors for your audience, ask yourself:

1. List the points you know your audience will resist
2. List what you know about this audience
3. Think of a metaphor that will be most useful in getting past the audience's resistance
4. Link the metaphor to your message point

Keep the metaphor simple and easy to understand. Use metaphors that surprise, bring up images, and appeal to the audience's emotions.

Metaphorically,

Tim