March 7, 2011

Punch packing #3

Fellow speaker,

When trying to think up punch lines in your speeches, think of the punch line as the "problem" to solve.  Then "solve" the "problem" in different ways:
  • Sounds like... - Say the subject out loud and think about what it sounds like.  Point out that a company making anti-virus software which has a wierd name sounds a lot like a computer virus than a computer solution.
Fully packed,